Magical 2010 Campaign: Fendi
As Spring 2010 ad campaigns have blossomed in the magazines for the past few weeks, I wanted to show a selection of the best, the prettiest, the most creative, the most covetable. I did like Mulberry, Salvatore Ferragamo and Louis Vuitton, found Lanvin and Chanel ok, and did not love Gucci, Givenchy and Dolce & Gabbana.
But with Fendi, it was love at first sight. The collection was perfect in the first place, maybe my favourite with Burberry this season. And the utterly gorgeous Anja Rubik in front of the camera of Karl Lagerfeld created a little spark of fairytale magic. I am not usually the biggest fan of Fendi, and I reckon Karl is more gifted as a designer than a photographer, but this time, the magic did happen.
So finally I thought showing this campaign would be enough, in an spirit of less (beauty) is more (powerful than a lot of not-so-amazing). This picture also combines all the best S/S 10 trends. White, feminine, sheer, belted outfit (Did I mention this was my favourite trend for next season? Best seen at Burberry, Dior, Stella McCartney, Chloé or Proenza Schouler). Oh, and if I had to have one accessory this summer, it would have to be this gorgeous leather Fendi Peekaboo bag. Is it me or does this picture make it so desirable it is almost unbearable?